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A Vision for Enhancing Sheraton’s Brand

In 2016, Marriott International acquired Sheraton as part of the larger Starwood Hotels deal, and is now focusing on a complete refresh of the 80-year-old brand. A major part of this effort is transforming Sheraton properties into co-working locations where guest and...

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Leveraging IoT to Enhance the Hotel Guest Experience

The now-upon-us landscape of the Internet of Things (IoT) for hospitality offers both opportunities and challenges. As we highlighted in a recent blog post, hoteliers need to fully address the security and data privacy concerns when exploring IoT. Conversely, there’s...

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Are Hoteliers Fully Addressing IoT Concerns?

For many years, industry pundits and experts have discussed the rise of Internet of Things (IoT) and its impact on virtually every business sector across the globe.  By 2025, there will be 75 million connected devices, which points to the future of IoT actually...

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Can Hotels Foster Loyalty When They Own Too Many Brands?

With more than 1,000 hotel brands in operation and the biggest hospitality providers expanding their ever-growing portfolios, a recent Skift article asks the question: can hotel companies have too many brands? The publication used its Skift Forum Europe event as the...

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Big Hotel Brands Taking Guest Loyalty to the Next Level

With an expanded focus on the guest experience, Marriott International recently announced that it is offering one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). According to Marriott’s press release,...

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