Blog
A Vision for Enhancing Sheraton’s Brand
In 2016, Marriott International acquired Sheraton as part of the larger Starwood Hotels deal, and is now focusing on a complete refresh of the 80-year-old brand. A major part of this effort is transforming Sheraton properties into co-working locations where guest and...
Leveraging IoT to Enhance the Hotel Guest Experience
The now-upon-us landscape of the Internet of Things (IoT) for hospitality offers both opportunities and challenges. As we highlighted in a recent blog post, hoteliers need to fully address the security and data privacy concerns when exploring IoT. Conversely, there’s...
Are Hoteliers Fully Addressing IoT Concerns?
For many years, industry pundits and experts have discussed the rise of Internet of Things (IoT) and its impact on virtually every business sector across the globe. By 2025, there will be 75 million connected devices, which points to the future of IoT actually...
Is There Such Thing as a Data-Delighted Hotel Guest? Depends on Who You Ask
For many years, leveraging guest data to enhance the overall hotel stay experience has been a popular topic in both the mainstream media and hotel trades. Though one aspect of topic has been received as much attention, which is that there are two sides of the story...
Through What Lens Do Traditional Hospitality Providers View Their Businesses?
To compete with or embrace homesharing is key question that often reverberates around the C-suite at major hospitality providers these days. According to a recent Skift article, many hotel CEOs are still on the fence about embracing this new business paradigm,...
Can Hoteliers Take a Page from The Carlyle When It Comes to Guest Loyalty?
In an era where many hospitality industry news articles point to guest loyalty and innovation, The Carlyle was recently highlighted in the media for its very high-touch and human-driven guest services. A recent Skift article discussed how the high-end property uses a...
Can Hotels Foster Loyalty When They Own Too Many Brands?
With more than 1,000 hotel brands in operation and the biggest hospitality providers expanding their ever-growing portfolios, a recent Skift article asks the question: can hotel companies have too many brands? The publication used its Skift Forum Europe event as the...
Big Hotel Brands Taking Guest Loyalty to the Next Level
With an expanded focus on the guest experience, Marriott International recently announced that it is offering one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). According to Marriott’s press release,...
The Evolution of the Front Desk: Take a Page from Innkeepers
“Treating a traveler as nothing more than a walking, talking, grab bag of preferences, attributes, and emotional buttons to be exploited for upselling will backfire on hoteliers.” With the convergence of technology and data in the hotel arena creating new ways to...