Marriott International’s Vacations by Marriott
Marriott International came to Netlink to create a website for easily booking vacation packages with updated deals, personalized search options for travelers, and a user-friendly backend that allows staff to quickly manage content from hotels, airlines, and car rentals.
Their Challenge
Marriott International wanted to offer a website for travelers to easily book vacation packages.
Gathering information for hotels, airlines, and car rental agencies, and then presenting appropriate packages for travelers based on their own personal preferences was slow and the opportunity for error was high.
With constant hotel and airfare changes, it was challenging for Marriott to efficiently provide updated content to travelers.
Before working with Netlink, information gathering and presentation was cumbersome and inefficient.
Marriott wanted their site to reflect the latest deals and allow travelers to customize search based on personal preferences, while also allowing internal staff to be able to easily update the site on the back end.
Our Solution
Netlink created a site that allows Marriott to quickly and easily make updates based on the latest promotions and vacation package offers.
Now, the Vacations by Marriott site is automatically updated daily based on the latest promotions and vacation package offers. It is also easy for Marriott to configure (move), promotions on the website in order to maximize visibility.
The control over ordering where destinations are displayed on the website helps Marriott to market more successfully based on trends and current hot spots.
In addition to refreshing the underlying content management system, Netlink built Search Engine Optimization (SEO) capabilities into the platform to ensure that Marriott is leveraging the latest capabilities for driving guests to the site.
Customized search options are on the site for all types of travelers.
The solution scrapes content from Marriott and Expedia for images and the latest, sometimes last minute deals. This allows information to be presented to the traveler in a very user-friendly manner, making booking easy!
Marriott’s work with Netlink resulted in the ability to provide travelers with the most comprehensive online site for booking vacations, airfare discounts, and more from Marriott destinations around the world.
Project Results
- Cut Content Management Data Entry Time by 60%
- Provide Up-to-Date Vacation Information to Travelers
- Customized Content for Each Traveler
- Improves Search Capabilities Based on Location, Interest, Featured Brands, Promotions, or Deals
With efficiency top of mind and a focus on the most current content, Vacations by Marriott and Netlink were able to create an easy-to-use and dynamic search experience for Marriott customers around the world.