With more than 1,000 hotel brands in operation and the biggest hospitality providers expanding their ever-growing portfolios, a recent Skift article asks the question: can hotel companies have too many brands? The publication used its Skift Forum Europe event as the...
“Treating a traveler as nothing more than a walking, talking, grab bag of preferences, attributes, and emotional buttons to be exploited for upselling will backfire on hoteliers.” With the convergence of technology and data in the hotel arena creating new ways to...
For the past several years, many major hotel brands have been focusing much of their PR efforts on showcasing the latest innovations – from smart guest rooms that leverage the Internet of Things (IoT) to robotic butlers and beyond. Several brands have also been...
While there have been many hotel industry articles about how to turn guests into “brand ambassadors,” large hospitality providers may want to consider ways to ensure that all staff also play this vital role. In other words, to transform guests into loyal advocates,...
One of the biggest demographic trends in the hospitality arena is targeting millennials, a generation that seeks out “experience-based” travel opportunities. From leveraging new mobile innovations to offering more dynamic lobbies for networking, many hotel brands are...
