With a wide-range of mergers and acquisitions occurring in the hospitality arena, many of the largest hoteliers have to grapple with the challenge of maintaining and promoting their brands. In addition, as the brand landscape becomes more crowded, chain flags are now...
It is no surprise that many potential guests base their travel bookings on price alone. In this highly competitive marketplace, price can be a true differentiator, but it can also cause friction for hoteliers who are looking to enhance their brands with new...
We are living in an era where ‘big data’ is driving key decisions and programs for multiple business sectors and even the federal government. Thanks to new innovations for managing large volumes of data, as well as advances in algorithms and analytics, we are able to...
