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Tackling the Branding Challenge Hoteliers Face

With a wide-range of mergers and acquisitions occurring in the hospitality arena, many of the largest hoteliers have to grapple with the challenge of maintaining and promoting their brands. In addition, as the brand landscape becomes more crowded, chain flags are now...

Using Data Analytics to Win and Keep Hospitality Guests

We are living in an era where ‘big data’ is driving key decisions and programs for multiple business sectors and even the federal government.  Thanks to new innovations for managing large volumes of data, as well as advances in algorithms and analytics, we are able to...