In any business, it is all too easy to fall into the trap of viewing guests and customers as being ‘transactions.’ With revenue goals often being the dominant business strategy, these pressures can cause any major hotel property to focus only on increasing guest...
We are living in an era where ‘big data’ is driving key decisions and programs for multiple business sectors and even the federal government. Thanks to new innovations for managing large volumes of data, as well as advances in algorithms and analytics, we are able to...
