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Enticing Business Travelers to Fully Use Hotel Mobile Apps

A recent study from the Global Business Travel Association (GBTA) found that business travelers want free Wifi and smart power outlets more than anything else. While this study may seem like common knowledge on the surface, there is one element that the GBTA explored,...

The Delicate Balance of Next-Generation CRM for Hoteliers

Loews Hotels & Resorts recently announced that it is implementing a CRM solution that will provide a single view of guest history, value, behavior, desire, intent and engagement at 23 of its locations. The new solution will tap into first and third party data...

The Real Reason Why Airport Hotels Are Prospering

According to a recent Hotel News Now article, airport hotels are seeing an increase in demand and now command a significant rate premium. The article highlights how a new study from STR shows that U.S. airport hotels posted a 9.1 percent increase in revenue per...

All Travelers Now Want High-Touch Services

Technology has become the equalizer for all travelers. Whether it’s a high-end business traveler or a family on vacation on the New Jersey shore, virtually everyone has become accustomed to – and expects – high-touch services from hotels. A recent American...

A Matter of Trust: Online Hotel Rating Systems

In today’s very transparent Internet world, online guest rating systems can be both a major challenge and a business opportunity for hoteliers. In addition, the validity of guest rating systems are not always cut and dry. For example, people tend to give a restaurant...