The rise of big data in the hospitality industry is ushering in a new era where striving to achieve a balance between leveraging and protecting data is paramount. As many hotels use non-anonymized personally identifiable information (PII), data vulnerabilities...
We are living in an era where ‘big data’ is driving key decisions and programs for multiple business sectors and even the federal government. Thanks to new innovations for managing large volumes of data, as well as advances in algorithms and analytics, we are able to...
