In 2016, Marriott International acquired Sheraton as part of the larger Starwood Hotels deal, and is now focusing on a complete refresh of the 80-year-old brand. A major part of this effort is transforming Sheraton properties into co-working locations where guest and...
In an era where many hospitality industry news articles point to guest loyalty and innovation, The Carlyle was recently highlighted in the media for its very high-touch and human-driven guest services. A recent Skift article discussed how the high-end property uses a...
With more than 1,000 hotel brands in operation and the biggest hospitality providers expanding their ever-growing portfolios, a recent Skift article asks the question: can hotel companies have too many brands? The publication used its Skift Forum Europe event as the...
With an expanded focus on the guest experience, Marriott International recently announced that it is offering one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). According to Marriott’s press release,...
“Treating a traveler as nothing more than a walking, talking, grab bag of preferences, attributes, and emotional buttons to be exploited for upselling will backfire on hoteliers.” With the convergence of technology and data in the hotel arena creating new ways to...
