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The New Emerging Traveler Category: Generation Z

For many years, there has been plenty of hospitality industry media coverage about how to best cater to the Millennial traveler through innovation and more. We have learned that this demographic seeks out unique experiences, prefers a communal atmosphere in hotel...

An Alternative to Limited Websites for Individual Hotel Properties

There’s been a wide-range of articles highlighting the desire to design hotels that attract locals, as well as capture the attention of multiple generations. However, to do this, there is an enormous need to develop stronger websites for individual properties. The...

Authenticity and Independent Hotels: General Managers Driving Force

While many hoteliers strive to offer truly authentic guest experiences, they tend to make the technology elements the driving force. Of course, technology can play a key role in providing enhanced guest services but, there’s much more to authenticity than innovation....

Advancing Hotel Guest Loyalty for Soft and Independent Brands

At the recent Hotel Data Conference, a number of lodging leaders discussed the challenges and opportunities that both independent and soft brands have when it comes to innovation. For independents, there is often more creative freedom, while the soft brands have a mix...

The Balance Between Pleasing Hotel Guests and Charging Extra Fees

In the travel sector, many companies have significantly enhanced their profit margins and earnings by charging for extra fees. Whether it’s for baggage fees for airlines or parking or room cancelation fees for hotels, there’s plenty of space for adding on guest...