For the past several years, the term ‘loyalty’ has risen to become a major industry buzzword in the hotel arena. As a result, many hoteliers have launched customized loyalty programs, and implemented new innovations to attract and retain guests. This is especially...
Facebook IQ recently issued a study that surveyed loyalty in 14,700 U.S. adults regarding loyalty in five verticals, including the hospitality arena. While the results were somewhat surprising, it also pointed out some common insights, which are often overlooked by...
In today’s hospitality arena, one of the hottest buzzwords is “guest loyalty.” Many large hoteliers and OTAs are bringing this concept to life through multiple channels when it comes to their guest loyalty programs. However, the largest OTA has decided to change tack...
