In today’s hospitality arena, guest expectations have become very high. From wanting keyless entry to pervasive Wifi, most guests want their needs to be continually met in a completely frictionless environment. While new innovations are keeping guests happy, there may...
We recently ran a blog post about how hoteliers are developing loyalty programs “on steroids.” Much of this is being driven by guests who are demanding rewards for items such as free music downloads and enhanced partner opportunities like concert tickets and...
It’s officially a new world for hotel marketing. No longer is price the most important factor in selecting a hotel. New research from Penn State University shows that guests are more influenced to book, or not book, based on online reviews – not price Guests are not...
