It seems that wherever we surf the Internet these days, we receive a customized advertisement or offer based on our browsing patterns. While it may seem that “Big Brother” is actually following us, this is the new shift in digital marketing, and hotels are next to...
For the past two years, beacons have provided an opportunity for retailers to message shoppers and track consumers’ habits with two-way BlueTooth devices. According to Business Insider’s BI Intelligence, beacons will drive more than $4 billion worth of...
