888.Net.Apps (638.2777) | 703.299.1580 info@netlinkrg.com

SoLoMo: New Frontier for Hoteliers to Attract and Retain Guests

SoLoMo (Social Local Mobile), otherwise known as location-based services, is the new frontier for hoteliers to enhance guest engagement and retention.   The term SoLoMo defines a new kind of mobile shopper and represents the intersection of behavior, technology and...

COTS Versus Custom Solutions: It’s Not a Black and White Decision

By Steve Short, President, NetLink Resource Group We live in a world of convenience that caters to our immediate needs and whims.  As technologies have become ubiquitous forces in our lives, we have grown to expect quick results that lead to instant gratification. In...