At the recent Hotel Data Conference, a number of lodging leaders discussed the challenges and opportunities that both independent and soft brands have when it comes to innovation. For independents, there is often more creative freedom, while the soft brands have a mix...
In a push to connect to a younger, more technologically savvy traveler, Marriott and MIT teamed up to develop a hotel app that helps Millennials have the best guest experience possible. The new app, called Six Degrees, was the brainchild of the MIT’s Mobile Experience...
For the hospitality sector, hotel revenue-per-available-room (RevPAR) is the driving business metric that is based on multiplying a hotel’s average daily room rate (ADR) by its occupancy rate. Many hospitality providers use RevPAR to measure their performance...
By having a true picture of what truly motivates travelers, hospitality providers can develop innovations that further meet guests’ needs and drive additional revenue growth. Though, in an ideal world, the right market research, which is often a significant...
Hoteliers are embracing new ways for providing more personalized services that are data driven to the point where front desk staff can wish a guest a happy birthday, or correctly pronounce a guest’s last name. This level of personalized service, though, can be a...
