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Advancing Hotel Guest Loyalty for Soft and Independent Brands

At the recent Hotel Data Conference, a number of lodging leaders discussed the challenges and opportunities that both independent and soft brands have when it comes to innovation. For independents, there is often more creative freedom, while the soft brands have a mix...

New App from Marriott Will Connect Like-Minded Travelers

In a push to connect to a younger, more technologically savvy traveler, Marriott and MIT teamed up to develop a hotel app that helps Millennials have the best guest experience possible. The new app, called Six Degrees, was the brainchild of the MIT’s Mobile Experience...

Extended-Stay Hotels Have More Growth Than Overall Hotel Industry

For the hospitality sector, hotel revenue-per-available-room (RevPAR) is the driving business metric that is based on multiplying a hotel’s average daily room rate (ADR) by its occupancy rate. Many hospitality providers use RevPAR to measure their performance...