Blog
Can Hotel Brands Be Like Facebook and Amazon?
One of the core strengths of Facebook and Amazon is that they are continually connected with the customer. The ability to interface with customers on a highly frequent basis is a model that many other industries, such as hospitality, want to emulate. During a CEO...
Guest Customization is King for Luxury Travel in 2018
As a more robust travel economy has taken hold over the past several years, the luxury sector has been leading the way with guest personalization and empowering hotel employees to provide the best service possible. According to a recent Skift article, luxury hotels...
How to Best Measure Hotel Guest Loyalty
For the past several years, the term ‘loyalty’ has risen to become a major industry buzzword in the hotel arena. As a result, many hoteliers have launched customized loyalty programs, and implemented new innovations to attract and retain guests. This is especially...
Taking the Next Step on Digital Engagement With Hotel Guests
A new study has found that hotel brands that engage with guests digitally are three times more likely to see them return to the property. The report also highlighted how guest loyalty will be 19 times greater if a hotelier responds to a guest social media post within...
An Emerging Digital Divide in the Hospitality Arena?
For the past several years, many major hotel brands have been focusing much of their PR efforts on showcasing the latest innovations – from smart guest rooms that leverage the Internet of Things (IoT) to robotic butlers and beyond. Several brands have also been...
Hospitality Loyalty Program to Learn from the Decline of “Daily Deal Mania”
As our economy climbed its way out of the “great recession” of 2008, companies like Groupon and LivingSocial quickly emerged by providing much needed daily deals to consumers. For a period, these types of companies performed well, but since they were built on only...
When Will OTAs Offer Bundled Packages to Counter Hotel Efforts?
Without a doubt, the travel sector is highly competitive and many of today’s players – whether it be OTAs or hotels themselves – are quick to shift their strategies to drive more revenue. This concept was recently brought to life by new efforts by hotels and resorts...
Hotel Loyalty Programs and Brand Ambassadors
While there have been many hotel industry articles about how to turn guests into “brand ambassadors,” large hospitality providers may want to consider ways to ensure that all staff also play this vital role. In other words, to transform guests into loyal advocates,...
Dry Hotels Point to Need for Niche Personalized Guest Experiences
“Dry hotels”, those that do not serve alcohol, are growing in popularity, even with guests that do drink. In fact, the dry hotel market is growing at between 4.5 percent and 5 percent per year, and will be worth $200 billion in the next three years. For hoteliers,...