With a wide-range of innovations available for the hospitality arena, there is a growing need for hotel CIOs to leverage the full technology stack.

As highlighted by this recent HospitalityNet article, the hotel technology stack keeps getting larger with everything from booking software to revenue management systems to digital marketing tools and much more.

Of course, one of the most critical components of the stack are solutions that aim to please the guest before, during and after their stays. These types of offerings provide in-depth recommendations for activities both on and off of the properties.

Providing unique experiences are a core part of a guest’s stay and can ultimately enhance overall loyalty. This comes from leveraging solutions that allow you to develop and understand your guest’s profile and preferences based upon their interest in attractions and happenings near your property.

From booking to checkout and beyond, guests will be fully satisfied throughout the entire lifecycle, which is the premise behind keeping the guest experience completely frictionless.

In addition, while many of the marketing solutions being highlighted in the HospitalityNet article are very valuable, many of these offerings are starting to become commoditized – much like Wifi and free breakfasts.

This is why hoteliers should consider augmenting their technology stacks with offering that expand beyond the usual solutions.

Creating a truly unique guest experience is no small challenge, but it can be overcome with the right innovations and strategic approach.